The MD’s Choice Story

MD’s Choice was started before 1995,
but most people don’t know how or why.

Through the late 80’s & 90’s some gung-ho ‘help save the world’ Christian medical/nutrition students & professionals got into a series of discussions how much in medicine was designed to just ‘treat symptoms,’ unless surgery was involved, and not really solve the underlying problem most of the time. Especially in human medicine. The group of peers: Professors, Veterinarians, Nutritionists (human & animal), Chemists, OBGyn, and Medical Doctors (one with a PhD in pharmacology and biochemistry) at some meetings.

They laughed, and joked a bit, about the differences between “MD’s” & “DVM’s” – human doctors, and animal doctors. Despite centuries of higher education, with the best universities in the world – the average human doctor still only has to take just a semester or two of actual NUTRITION. Even then it’s just the fundamental basics (often more ‘diet’ (eating) related, rather than supplementation. While the animal doctors, the veterinarians, have to take at least a year of courses just on the topic of nutrition, which is why so many credentialed nutritionists either have a DVM or strong animal science background, before that MS in nutrition (or CNS if they went on to become a Board Certified Nutritional Specialist, like Doctors Davenport & Martin did).

Doctors Davenport & Martin were University of Tennessee Veterinarians finishing up a post doctorate Master’s degrees in nutrition (human & animal… who later became Certified Nutritional Specialists, have been involved in many peer reviewed articles, some patent filings, and still practice medicine today). They bantered with a couple of their professors: Doctor J.K. Miller, and Doctor James Bailey, both PhD Nutritionists. A couple board certified orthopedic surgeon veterinarians, Doctors Jim & LeAnn Blackford, as advisors & contributors. Doctor Michael Bishop, a medical doctor from Vanderbilt with a PhD in pharmacology and biochemistry, who was also a clinical instructor, inventor, and practicing OBGYN, and a vital fact checker. Toss in a few more veterinarians, a couple more medical doctors, a dentist, and a few other peers (most practicing in Tennessee & Kentucky), a couple chemists double checking their findings and offering some suggestions, and you have an idea of who all is behind the science of the MD’s Choice products.

It wasn’t one person, one brain, or any one ideology. It became an honest, ideological altruistic effort to actually help educate consumers (all, whether they used the MD’s Choice product or not). And then, to create something that:
• ~ actually helped a body promote healing itself when possible (human & animal).
• ~ offered benefits in ‘the right way’ – a safe way – and an honest way.

They wanted to make a positive impact on as many bodies as possible. They sincerely wanted to help change a piece of the world. For their family & friends, their patients, and for complete strangers.

To think this all this started from the frustration of not having better options available in the 90's. Comparing notes about the healing holes, discussions, research, and an agreed need for some better solutions in the field of medicine.

This group of doctors speculated why so many that didn’t become nutritionists or surgeons were ‘taught’ to help manage pain, or even how to block it, rather than dig deeper for solutions to what the source of the pain really was (aside from inhibiting some nerve sending signals to the brain).
One thought they all shared was: Time and Numbers.

It often takes longer to actually fix, repair, and rebuild than many people are willing to wait for. After all, we live in a world that made fast food famous. Instant gratification is often deemed more important than quality, because it’s here and now.

“Here’s a steroid shot to block the pain.” Or, “Here’s some Hydro-no more – or Oxy-feel better Pain drugs… that should help.” kind of bandaid solutions.

Most patients initially thought "It Worked" - merely because THE PAIN, or symptoms disappeared. The pain and discomfort was worth what ever side effect they got, as they hoped for the best... and the most time between their pain blocking treatments, as their underlying problem continues getting worse, and/or the corresponding area becomes damaged from the unbalanced over compensation they've become used to.

Besides, the human patient would need to understand their own effort is important in the healing process, and admit they aren’t immortal (only having one body, one life). They might need to make changes in lifestyle, or at least give things an honest chance to improve and heal, or the likelihood of failure will be much higher. However, unless the ‘issue’ was an injury or ‘from birth’ (genetic), the foundation of health and healing is NUTRITION.

Proper nutrition was something few bodies were getting, regardless of diet, income, class, education, job, or even species.

It was doubtful that it’s some type of conspiracy with the big pharma’s… those nasty, greedy, ‘drug manufacturers,’ so many seem to hate these days. Sure, there are exceptions, but the reality was there are some amazing life saving drugs & devices that actually and really help people far more often than not. The fact is, most people wouldn’t be living past about 35, or living with the quality of life they currently have, without modern medicine.

The norm by most human healthcare providers the last twenty five years had become pain killers. “If they can’t feel it, they won’t complain.” And the “Keep feeding them pain killers until there is no other option but surgery, they’ll be happier.” The problem with that logic is it was a predictable failure, creating a nation of patients addicted to pain killers.

It opened up a whole other can of those proverbial worms after a year or two on the same ‘miracle drug’ that blocks the symptoms, for a while… until the patient immunity kicks in, and they are required to take more to not feel the pain. Then, when it became harder for those addicted to get the drug they have become used to, many turned to the streets… and harder drugs, illegal drugs. All the while, the foundational reason the problem existed in the first place was never really addressed. Therefore never really solving any problems (just treating the symptoms).

Finally, in 2016, the public was made aware of the over prescription of pain killers and anti-inflammatory drugs, which have led to an epidemic of abuse, addiction, and even senseless avoidable deaths, in some geographical areas here in America.

Then, to add fuel to the fires of cost in the world of healthcare, there have been so many class action lawsuits against companies that already spent millions on R&D, then hundreds of millions (some over $1Billion) more just to meet or exceed the FDA hoop jumping, with far too many just to get sued a few years later because of some unknown side-effects. The cost of those prescribed drugs and medical devices had to rise, to cover the potential liability… the possibility of litigation expenses, then there are the very real costs of malpractice and liability insurance. It all adds up, and increases the costs.

Sadly, most of America doesn’t realize that your average OB/GYN that never even had a complaint filed against them has to pay out as much as $10,000 to 25,000+ PER MONTH just for malpractice insurance, per doctor in the practice, BEFORE they see any patients! That is just for malpractice insurance!

It’s because these ‘people’ that spent piles of money, and spent 8 to 16 years of massively long hours learning, studying, interning, and passing a variety of tests to get that education and license to practice, are likely to get brought into a law suit at some point in their career, even if they did nothing wrong. Yet people wonder why healthcare costs are so ugly high in this nation?

The group of doctors working on the MD’s Choice project had seen patients of all ages, with issues of immunity to assorted pain killers, and even some with addictions over the years. A large number of those people were actually in worse shape after some other doctor started ‘treating their symptoms’ (rather than their problem). The evidence could be seen on x-rays, ultra-sound, or MRIs. Again, this happened because the underlying problem was never addressed.

The MD’s Choice doctors noted this happened much less in the animal world, because SOLUTIONS WERE OFTEN THE STARTING POINT – not an end point.
Though the concept of self ‘treating’ was starting to happen much more with the growing popularity with the ‘herbal remedies’ being marketed in the 80’s to present. Sadly far too many people are unaware of the dangers of abusing and overusing many of the ‘plant derived drugs’ (aka herbs) really are.

See for more information on that topic.

MD's Choice products are designed with FLEXIBLE DOSING, specific nutrients the body is already looking for, targeting key systems and requirements, in forms the body CAN READILY USE with the least amount of time, break down, or remanufacturing within the digestive tract.  They accomplished that... hence the RESULTS BASED GUARANTEE on their key products. 
Not one of the amazing doctors that helped with the formulation of these incredible products have ever drawn a salary from MD’s Choice (or, which is a key reason the prices of the main products haven’t changed since 1995! They are all able to get the better quality, more consistent, products using their special formula for themselves, their family, friends, and practices professionally blended & packaged at a cost far less than it would have cost them to attempt to do it themselves.

Add in Frank McAlister, who was a Thoroughbred Farm Manager that bounced between Tennessee and Kentucky for an Orthopedic Surgeon. Toss in Frank’s nearly 30 years in the US Military, communications division, and organizational skills, and now they had someone able to help with the bookkeeping, order shipping and receiving, and customer service. He’s been the Chief Operating Officer for over twenty years. Now retired, and merely checking in once or twice a month. 

Toss Terry Mercer into the mix, a computer/freelance writer/camera/marketing guy with a pile of tradeshow, advertising, and web development experience into the mix, for their technology & marketing management, with a minor degree in human physical science, he helps make things prettier and re-writing all that highly complicated science stuff into layman’s terms… and you have the President of MD’s Choice for the last twenty years, who recently became the CEO for the company. Terry was the face walking into thousands of clinics, stores, actively traveling the trade show & event circuit for many years with distributor's, sales reps, and himself.

What this group of people all understood way back in the early to mid 90’s was that there really was a need for some better products than what was being prescribed and/or sitting on store shelves at that time. Once the products were done, the labels created, the next challenge was how to communicate to the general public.

In 2018, Carly Mercer started helping take and fulfill orders, edit stuff for type-o's, and deal with the operations Frank was previously dealing with before he retired. 

In 1998 was started, to help separate the animal products from the 97 human supplements they had available at the time. Now, the focus is on specific products, targeting specific problems... we know our products can absolutely help more often than not. 
Supplements really aren’t a ‘Ford vs Chevy vs Dodge vs Frieghtliner’ type of choice.

The differences are more than just style and options, and really ABILITY (within the body). Absorption into the blood stream is important, but there are other factors that are actually more important: 

~ where it goes from the blood stream,
~ what it actually does when it leaves the blood stream,
~ how it impacts the cells & tissues of the body,
~ which cells it really impacts

NONE of the doctors involved with MD’s Choice (or VetSupplements) have EVER drawn a salary from this company, because that wasn’t why they developed the formulas. MD’s Choice was started to HELP CHANGE THINGS in the field of nutrition… to improve the quality of supplements available to the general public, to help educate people, AND to have these high quality formulas available for themselves, their family & friends, and their own patients in their existing practices. All the doctors, 20+ years later, are either still practicing or teaching, or retired. Most still donate some time to help out and answer customer questions when possible. (This is all a huge part of why our selling prices haven’t changed in over 20 years… there was never any greed or grandiose salaries for anyone at MD’s Choice, and limited waste).

That’s the core makeup of the company, MD’s Choice. Lean, nice, responsible, and continuing to push forward in these challenging times. MD’s Choice products offer flexible dosing, based on individual factors… better and more effective options.

Finally, a supplement company that cares about healthy & safe solutions!

Our key products remain the ONLY nutritional supplements on the market with an otherwise unmatched RESULTS BASED GUARANTEE that has existed for over 20 years! Our goal is to help solve problems, and knowing we use Pure Nutrition (no pain killers, blockers, or masking agents) we know the average body will take a few weeks to respond. So, our guarantee has never been limited to just 30 days, or just 1 or two bottles even, but the MD’s Choice Results Based Guarantee is something real, effective, and meaningful:

~ it covers 3 large containers for up to 16 to 24 WEEKS of actual use!

Just think about that for a moment. IF our product didn’t work, or we reneged on our guarantee, why would we have zero complaints with the BBB ever filed ever… and still have the guarantee stated publicly all these years? If you know us, you already know the answer. We actually want to help solve problems, not mask the symptoms, or merely sell product.

We’ve purposefully avoided trying to ‘be everywhere’ in all stores. We try to be selective, choosing to work with resellers that shared our values of not just having quality product, but also really caring about helping to solve the health problems of their customers. Treating them like family or friends when possible.

Besides, if we don’t honestly believe our product can help you solve a problem, we’ll tell you. We don’t want you wasting money, and we don’t like having unhappy customers when we can help it. Those refunds, albeit very few, ultimately cost us... so we want to be reasonably sure they product CAN HELP YOU! 

From 1995 to about 2004, we had much of the science ‘on-line’ about ‘our’ products, how & why they were different – for our customers, schools, and people wanting to learn more about nutrition. However, we purposefully took most of that which was specific to our formulas down because some companies were caught using our science & research, even the words in some cases, and nearly exact formulas in a few cases. While copying may be considered a form of flattery, in the world of a small business it can be game changing, when much larger companies start copying your formulas, research, and general marketing plan. This is the reason there are hundreds of pages of ‘generalized’ nutritional information on, but very little of the product specific science still on our websites (apples to apples, our product will out perform theirs, as will our Results Based Guarantee).
While I have some respect for the Shaklee and Amway of the world, as two of the longest lasting MLM companies in the world (and different than most all others)… our product is still absolutely better than theirs.
In general, most MLM and network marketing type businesses have a good product that has a high price point. Whereas, MD’s Choice has a great product at a good price point, which hasn’t changed since 1995, and isn’t stepped on by 10 or 20 levels of middle people trying to make a buck.
The vast majority of MLM companies out there have been short term ‘fly by night’ – here today, gone tomorrow – back up and running under some different business/group name (often with the same ‘leaders’) within 1 to 5 years because people realize their products have a dwindling potency (though the label doesn’t change anything but the company name)… some poor business choices or mismanagement… or some other serious issue, if you dig into their business history.
MD’s Choice started in 1995, incorporated in 1998… and has had the same quantity of nutrients, quality of product, sale price, and scientific basis all along. We treat people the way we’d like to be treated, and expect to earn our money by offering products that honestly work in the right way the majority of the time. MD’s Choice is also the ONLY SUPPLEMENT COMPANY (human or animal), over the last 23 years, that has maintained a Results Based Guarantee that isn’t limited to 30 days or 1 bottle, but actually 16 to 24 weeks. That alone should give you reason to consider trying their product. They have better than a 90% success rate… and the 10% it doesn’t work for gets their money back. WHAT DO YOU HAVE TO LOSE?
We use the products ourselves, our family & friends use these products… which means MD’s Choice sincerely cares about the quality, consistency, safety, effectiveness, and function of our products. We hope all this matters to you, and are thankful for the 90+% of people that honestly try our product for 3 containers that also notices the difference.
To learn more, please click on the product you are interested in, check out the information there. IF you still have questions, or would like specific dosing, feel free to send us a message or give us a call M-F 10am to 6pm EDT.
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Proper Dosing is important to us, and dosing can vary, depending on a few factors: age, weight, height, location (of problem), severity, other medication & treatment, goals, and care. If the use is preventive, or the problems are moderate, dosing is on the label. However, IF they are more serious, and pain is evident, PLEASE CALL US FOR OPTIMUM DOSING during the bodies healing period. 

Quality & Service are our chosen specialties

Since 1995, MD's Choice has maintained the very best guarantee in the nutritional supplement market, bar none;  with over a 90% success rate for those that actually use the MD’s Choice products.

An unheard of commitment in the health industry. Our guarantee covers the initial treatment period, usually 6 to 24 weeks, depending on the problem, not just 1 bottle, or 30 days, the majority of our competitors have.

For serious problems, please contact us directly for the most effective dosing for the specific body and situation. We want our product to work for you, and believe YOU WILL POSITIVELY SEE RESULTS or GET A FULL REFUND for the containers you purchased (limit 3 large containers). No formal testing (or doctors note) is required for reimbursement (as some of our competitors have).

Our company stands behind our product, because the science is solid, and we have a results based guarantee you can honestly trust! MD’s Choice has had zero complaints with the BBB for over 20 years, and either A+ or 'unrated' (because we don't pay for ratings); something few businesses of any type can brag about, especially businesses in the nutrition or health industries.
For individual consultation or questions about our products, call
800-628-0997 or 1-865-380-0950

Monday - Friday, 10am to 6pm, Eastern Time
or via email at:
(where the -at- becomes the @ symbol, like a normal email) 

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Science, especially nutrition, is a vital part of life... living... and longevity. Nothing on this website, or any other, should ever be given more power or authority than your actual doctor: that has seen the body, ran the tests, poked, prodded, x-rayed or ultra-sounded when necessary, thoroughly examined, and genuinely evaluated the history of the patient. Part of the reason the FDA has regulations and requirements, such as “These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent disease.” is to help protect the consumer from false claims, 'magic cures,' 'miracle claims,' and dangerously avoidable contraindications (side-effects). We understand and agree!

Drugs should have quality control regulations, safety requirements, and that includes all plant derived drugs (herbs) which have their place, but seldom ever in a 'daily supplement, intended for prolonged use.'  Supplements should be tested for all the common contaminants, which MD's Choice has been doing since the very beginning.

Nutrition is key, good nutrition important, but even the best nutrition doesn't replace the hands on experience of doctors able to evaluate the individual on a case-by-case basis. There are far too many ailments, types of diseases, genetic issues, contributing factors, and medical issues producing side-effects and symptoms for any responsible person - especially a doctor or healthcare related professional - to do more than generalize or suggest some elevated or minimized concern, without in-person testing and a real world exam.

Our products are great, and have had the best Results Based Guarantee in the nutritional industry for over 23 years, which should tell you a whole lot about us and how we do business. WE CARE... If you have a serious concern, or life threatening situation, PLEASE CONSULT YOUR DOCTOR, or a specialist that can see the body, do the tests, and evaluate the individual situation.   Our Privacy Policy